The Original World Cup Bug Returns

1994 → 2026 FIFA World Cup Tour

The Story

One Car. Two World Cups.
Thirty-Two Years Apart.

1994

In 1994, Paul Kennedy transformed a Volkswagen Bug into a soccer-themed vehicle and followed the FIFA World Cup across the United States. The Bug — painted in classic soccer ball black and white, plastered with Snickers, JVC, and adidas — traveled thousands of miles and visited every host city.

Fans stopped. Players noticed. The Bug became legendary enough that U.S. National Team players signed their names directly on the car — including Alexi Lalas #22, who wrote "Paul, You Kick Ass!" on the hood.

The Bug became the symbol, but the real story was always the people, the friendships, and the love of the game.

What started as one unforgettable summer became a tradition. Paul Kennedy, Kevin Kennedy, Brian Kennedy, Kevin Ebbecke, and Kevin “Joy Boy” Kennedy carried the spirit of that original trip through tournaments in France, Korea/Japan, Germany, South Africa, Brazil, Russia, and Qatar.

Now, 32 years after the original 1994 journey, the Bug is coming back for the 2026 FIFA World Cup across North America.

Same spirit. Same friendships. Same love of the game.

"What a long, strange trip it's been." — 1994 → 2026
32
Years Between Cups
9+
World Cups Attended
9
2026 Tour Cities
20K+
Miles on the Road
1994 Original Tour — USA
1994 World Cup memory board — photos, tickets and US map
The Original Bug with KenBro Soccer, JVC and Snickers sponsors in 1994
The Bug — 1994 Sponsors
Fans piling on the Bug at a World Cup venue in 1994
Fans at the 1994 World Cup

⚽   1994 USA World Cup Players Signed The Bug Itself   ⚽

Alexi Lalas #22 at 1994 World Cup
Alexi Lalas #22
USA 1994 — Playing at the World Cup
Alexi Lalas autograph on the Bug
"Paul, You Kick Ass!"
Lalas signed the Bug directly
Marcelo Balboa autograph
Marcelo Balboa #17
"You guys are the Best!" — USA '94
USA 94 autograph
USA '94 Signature
Signed on the hood of the Bug
2026 Tour Route

The 2026 Tour

From Jacksonville to New York — following the World Cup across North America. Every stop has room for match coverage, fan photos, sponsor moments, and road updates.

June 8, 2026
Jacksonville
Florida, USA
Tour Kickoff
June 12, 2026
Los Angeles
California, USA
June 16, 2026
San Francisco / Santa Clara
California, USA
June 19, 2026
Seattle
Washington, USA
June 21, 2026
Vancouver
British Columbia, Canada
June 25, 2026
Kansas City
Missouri, USA
June 29, 2026
Houston
Texas, USA
July 3, 2026
Miami
Florida, USA
July 7, 2026
Atlanta
Georgia, USA
July 19, 2026
New York / New Jersey
USA — World Cup Final
🏆 The Final

Tour Route — USA & Canada · 2026

JAX LA SF SEA VAN KC HOU MIA ATL NY/NJFINAL 7/19 FOLLOW THE BUG · 2026 FIFA WORLD CUP TOUR
9
Cities
20K+
Miles
42
Days
Live Tour Updates

Road Journal

Stories, photos, and moments from the road. Updated throughout the journey.

Follow The Bug 2026 official poster
Official
2026 Season
The Bug Is Ready — 2026 Tour Officially Announced
The Original World Cup Bug, now carrying Alliant Insurance, Rate Mortgage, FC Naples, and McDonald's, is loaded and ready for the 2026 FIFA World Cup tour across North America.
1994 World Cup memories
History
1994 Flashback
From the Archives — The 1994 World Cup Bug Story
32 years of memories pinned to a US map — original tickets, player photos, road shots across 9 host cities. This is where it all started.
Coming Soon
Road Updates Begin June 8
June 8, 2026 · Jacksonville, FL
Tour Kickoff — The Bug Hits The Road
Live updates, fan photos, sponsor highlights, and behind-the-scenes content from every stop on the 10-city tour.
Press & Media

Media Center

Everything media professionals need to cover the story of the Original World Cup Bug.

Quick Facts

  • Original 1994 FIFA World Cup Volkswagen Bug
  • Same Bug returning for the 2026 World Cup
  • 9 host cities — USA & Canada
  • 20,000+ miles of road trip
  • Tour start: Jacksonville, FL — June 8, 2026
  • Final stop: New York/New Jersey — July 19, 2026
  • Paul Kennedy has attended every Men's FIFA World Cup since 1994
  • US players autographed the Bug at the 1994 World Cup
  • Partners: Alliant Insurance, Rate Mortgage, FC Naples, McDonald's
📄
Download Sponsorship Deck (PDF)
📸
Download Press Photos
📋
Download Route Schedule
📰
Download Media Kit
Media Coverage
First Coast LivingFeature coverage of Paul Kennedy and the Original World Cup Bug — the 1994 story and the 2026 return to the road.
WINK NewsLocal TV coverage of the Bug and Paul's remarkable World Cup journey across three decades of soccer.
Media Inquiries WelcomeSchedule interviews, photo sessions, or Bug appearances for broadcast. Contact us below.
Media Contact

FollowTheBug.com

@WCBug1994_2026

Partnership Opportunities

Become Part of
The Journey

The Original World Cup Bug creates attention everywhere it goes. Fans stop. Fans take photos. Fans share content. Sponsors become part of a unique story traveling across North America.

Community Partner
Community
$2,500
  • Logo placement on vehicle
  • Website recognition
  • Social media mentions
  • Tour updates & photos
  • Community supporter status
⭐ Most Popular
Official
$5,000
  • Enhanced vehicle branding
  • Featured social content
  • Event recognition
  • Website feature placement
  • Media inclusion opportunities
🏆 Premium
Presenting
$10,000+
  • Premium vehicle placement
  • Featured partner status
  • Dedicated content opportunities
  • Custom activations
  • Priority media integration

Sponsorship Inquiry

Fill out the form and we'll be in touch within 24 hours

Book The Bug

Bring The Bug
To Your Event

Hosting a World Cup watch party, soccer event, community gathering, bar activation, youth tournament, or sponsor event? The Original World Cup Bug is a one-of-a-kind attraction — fans stop, fans photo, fans share.

Sports BarsWatch PartiesSoccer TournamentsYouth ClubsBreweriesRestaurantsCorporate EventsCharity EventsCommunity FestivalsGrand OpeningsSponsor Activations

Event Inquiry

Get In Touch

Contact

How Can We Help?

Whether you're a media professional, potential sponsor, event organizer, or a soccer fan who just wants to follow the journey — we want to hear from you.

📺 Media Inquiries
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🐛 Book The Bug
👕 Merchandise
💬 General Questions
Follow The Journey
@WCBug1994_2026 · FollowTheBug.com